AIPMM, Author at Product Management Buzz

Innovation: No Silver Bullet

3 min read

Companies often propel themselves to the frontlines of the market with a startling innovation...

6 min read

by Greg Geracie and David Heidt Companies often struggle to maintain a good balance between their...

6 min read

By Patrick Zuluaga You have heard so many marketing experts telling everyone to use social media as...

6 min read

By Asifo Shah Consumer behavior refers to the selection, purchase and consumption of goods and...

5 min read

by Brian Lawley Sure you have a great product idea and the guts to build it, but do you really have...

7 min read

Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty By Kellie D'Andrea...

3 min read

Writing Effective Benefits Statements by: Brian Lawley How to turn features into compelling...

10 min read

By Somenath Nag IntroductionThe recent sharp downturn in the economy is forcing independent...

3 min read

By Martin Lindstrom The year was 1895. King Camp (his real name) stood before his shaving mirror...

5 min read

By Somenath Nag User experience is increasingly emerging as a key competitive advantage for...