Services Marketing Trials and Tribulations

Trials and Tribulations of Product Management

Trials and Tribulations of Product Management

Our new series kicks off this quarter with featured articles by Noel Adams of PhaseForward. The first of the series highlights Hagen Hohn who recently found himself, as many of us have, suddenly plunged into the world of product management. About a month ago he was given a new title— Services Product Manager. Never having been in product management, let alone services product management, Hagen is feeling a little overwhelmed. But, after talking to him, it’s clear that he’s also come up with a sound approach for overcoming his challenges. He shared some thoughts and ideas that could be beneficial to many of you in similar situations.

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