By Mitch Millstein AbstractHow many products hit the market and are too expensive, too big, don't...
Author - AIPMM
How to Use Qualitative and Quantitative Research in New Product...
By Michaela Mora I recently came across the new ad from Domino's Pizza where they show a clip of...
Tapping Creativity
Tapping Creativity By Geoffrey Brennan Everyone has heard of 'writers block', but what happens when...
Five Steps to Prepare Marketing For Demonstrating Value in a...
By Laura Patterson At the end of February the Conference Board announced that in the month of...
Social Networking – The Importance of Not Outsourcing
By Gary San Consumers are totally on board with businesses using social media. They treasure having...
Green Marketing Strategy – Radical Green Innovation That...
By Glennon Franklin The dimension that is often missing from a green marketing strategy is...
A Brush With Fame – Consumers Are Eager to Participate in...
By Doug J. McIntyre It's no secret that some of the biggest and most profitable brands owe much of...
Place, space, and everything in between: The use of Proxemics in...
By Gavin Johnston, Two West Chief Anthropologist Over the years the world of marketing and branding...
Marketing is About Being Real, not Being Glossy
By Stuart Ayling I've been working as a marketing practitioner for 20 years. I hold a Marketing...
The Fundamentals of The Product Information Management Benchmark
By Sam Miller The purpose of every business is to deliver the products that they have provided for...