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New Product Development
Improving Time-To-Market Through Planning And Resource...
Customer Relationships
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Customer Service
Disruptive Customer Demands
Marketing
The Creative Brief: 10 Steps to a Better Project
Product Marketing
Is Your Product Promise Really A Promise?
Product Management
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Recommended Reading
A Product Manager’s Reading Anthology
Product Management
Product Management and Project Management
Product Management
Who’s Driving Your Product?
Sales
Profit from the 80/20 Rule. Flaunt it at your own risk.
Pricing
8 Ways to Differentiate Your Product Offering in Price...
Pricing
Value Pricing: Selling on Value in a Wal-Mart World