Introduction: The Growing Demand for Product Managers
In today’s fast-paced economy, the role of Product Managers (PMs) has become increasingly important. As industries adapt and change, the need for skilled PMs has surged, marking what many refer to as the "Golden Age of Product Management." From 2017 to 2019, job openings for PMs increased by 32%, outpacing growth in other fields. This trend stems from the widespread adoption of technology-focused management practices across various sectors, prompting a new era of product-driven companies. To address this demand, Amazon Web Services (AWS) and Advancing Women in Product (AWIP) have teamed up to create a comprehensive Real-World Product Management course.
The Origin of the AWS and AWIP Course
The collaborative course, spearheaded by Nancy Wang, founder and CEO of AWIP, along with Nancy Gessler from AWS Training and Certification, aims to enhance product management education. Available on Coursera, the course results from insights and input from over 30 industry executives and experts, focusing on empowering underrepresented groups. It is crafted to equip both aspiring and seasoned PMs with essential skills needed to excel in competitive markets, covering topics from product launches to agile development methodologies.
AWIP originated from Nancy Wang’s wish to address the challenges she faced as one of the few female product managers at Google. Starting as a small meetup, it has blossomed into a significant nonprofit organization that spans the globe, promoting a network of mentorship and knowledge-sharing from the United States to Europe and Asia.
Promoting Inclusivity Through Learning and Skill Enhancement
AWS is committed to fostering diversity and inclusion, seeking to develop cloud skill training that builds a more equitable workforce. Nancy Gessler supports the merging of AWS's training resources with AWIP's mission to not only meet the growing demand for PMs but also to diversify tech talent.
Adopting a unique teaching methodology called "See One, Do One, Teach One," the course immerses participants in real-life PM scenarios, challenging them to tackle issues and devise effective solutions. This hands-on approach is enriched by interactive elements, such as peer-led interview practice, to strengthen theoretical concepts through practical experience.
Conclusion: Shaping the Future of Product Management
The partnership between AWS and AWIP signifies both a training effort and a dedication to shaping the product management landscape for the future, particularly for women and minorities. The Real-World Product Management course exemplifies how corporate giants can collaborate with nonprofits to address skill shortages and promote professional development. With over 200,000 learners expected to engage with this initiative, AWS and AWIP are paving the way for a more inclusive and skilled workforce in product management. This program prepares individuals not only to succeed in their careers but also to inspire further innovations in various job roles, reinforcing industry standards and empowering the next generation of leaders.
